How PWRUP is Creating Community
Why do people play games? There are lots of reasons. Maybe you’re trying to escape reality for a bit. Maybe you’re looking for a way to socialize and connect with friends. Maybe you’re trying to be the best at something. But there’s one reason that’s more important than any other: because games are fun.
Early Web3 game models of monetization first left the general sentiment that this new type of gaming was focused more on financial gain rather than player experience. But Tilting Point knew there had to be a better way, so they created Game Alliance, their Web3 gaming arm along with PWRUP, their Web3 platform helping them bring millions of gamers already engaging daily in their games into Web3.
Tilting Point (TP) has a catalog of over 40 games with millions and millions of users around the world already, and their player base keeps coming back to the games because they are enjoying their experiences. By leveraging their expertise in building gaming experiences, Tilting Point saw the unique position they can offer to not only their existing player base but to Web3 gaming with PWRUP.
The goal is to bring Web3 elements to some of the existing Tilting Point portfolio as well as bring in new partners to build Web3 games with. “The idea is that we are creating this PWRUP platform with Game Alliance where other games that are already fun and established can come into the Web3 ecosystem. Through PWRUP, players will be able to earn loyalty points by completing fun in-game objectives, these points can then be used to purchase $PWR, TPs utility token which is built on top of Polygon. One of the really cool things about PWRUP is the fact that you’ll be able to carry the points you earn from game to game – so you will be able to discover, play and earn in new games as they are added to the platform. We see Web3 as the future of gaming, and the sky’s the limit to bring in fun games that want to incorporate play-to-earn functionality and be at the forefront of the Web3 movement,” said Mel Wallace, Marketing Director.
To position themselves to be a leader in the emerging space, Tilting Point created PWRUP to focus on all things Web3 and create community. One of the integral elements of Web3 is the community. For Community Manager, Carmen Alarcón Villa, “from the beginning, it’s about building relationships with your community. Web3 is a departure from Web2 where you connect in more personal ways with your community. Be relatable, listen to them, understand their needs, and allow them to feel part of the building process.”
PWRUP will have systems built into games through buttons and news feeds to educate users on Web3 as a community tool. “There will always be a learning curve for new technology, and by gently introducing the concept of Web3 through gameplay and education as part of our community strategy, we can better ensure that the potential millions of players brought in from Tilting Point understand and are willing to dive into this new world with us,” said Alarcón Villa.
Creating the balance between creating games that appeal to the existing Web3 community while also introducing the general player base to the concept is one of the challenges that TP sees as an opportunity. “Partnering with Stardust not only helps us integrate Web3 elements into our games but also instills confidence in our community and the social proof elements to the wider Web3 community that we are working with the top brands in the space,” said Wallace.
Game Alliance and TP are building with the knowledge they have of Web2 users, games, and IP to bring to Web3. This gives them a unique opportunity that is opposite to most others in the space who are building Web3 native games. “We need to focus on community and how to best educate and transition players into the world of Web3 to ensure that we are always building trust. We also want to make sure we’re listening to feedback on what they want to see from us next,” said Alarcón Villa.
For Stardust and Web3 at large, seeing a publisher the size of Tilting Point coming into the space and creating a Web3 arm is a hugely positive sign. “It’s great to see such a big player come in and validate what we’ve been saying all along- that Web3 gaming is the future. With their existing Web2 player base and approach to community, this a perfect setup to increase exposure and mass adoption of Web3 gaming,” said Canaan Linder, Founder & CEO of Stardust.
PWRUP is an NFT platform that unlocks a cross-game meta-economy within the Tilting Point game ecosystem, bringing millions of active mobile gamers into the Web3 space.
Stardust is a SaaS, blockchain agnostic, platform that offers a seamless “low code” integration of NFTs for game studios. To learn more, you can schedule time with our sales team here.